European shipbuilders are experiencing incredible success at the moment.
This success is built on their specialization in the construction of complex vessels like cruise ships, a market segment where demand remains extremely strong, and on their edge in expertise in the highly industrialized production of such ships.
Use of digital technologies is playing a key role here, both by increasing the efficiency of internal processes and in terms of supply chain integration. European shipbuilders began the process of digitalizing their business processes earlier than their competitors in the East Asia did, though their lead is shrinking. This is why they need to launch a new digitalization push focusing on the digital product model.
Learn how they did it successfully in the white paper.
